Author: Sunil Rao
Sunil is a member of the business growth team at EquityNet.
Entrepreneurs launching a new product face a common chicken-or-the-egg problem. How can you grow revenues on your product without the capital to build and distribute it? And how do you raise capital without traction in the market?
A large distributor that could make or break a company’s bottom line - a Walmart or Costco, for example - might show an interest in your products - say, a line of nutritional supplements. If you can show some traction in the wider market and prove that you can deliver, they will consider giving you a Purchase Order. This will help you raise capital from Investors.
But to get to this point, it takes quite a bit of work - and can take a substantial amount of of money, as well. It’s a tricky situation for any Entrepreneur. By taking the following steps, however, you can maximize your ability to successfully finance a new product launch.
Step 1: Demonstrate Demand
Step 2: Establish How You Will Execute
Step 3: Explore a Variety of Capital Solutions
As you seek funding to grow your business sustainably, we can help. Get started with us by filling out the form above, and I’ll reach out to you with next steps.